CLIENT

Violence against women and girls is one of the most widespread human rights violations in our world today but stills remains largely unreported due to the impunity, silence, stigma and shame surrounding it. Orange week Luxembourg, originally initiated by the united nations, is a campaign that aims at raising awareness and making a change.


STORY

When we heard about the project we were very excited. We believe in the power of good communication to raise awareness on social matters and eventually help make a difference. Getting the opportunity to defend women’s rights is a matter that personally touched us so we started crafting a proposition for their design campaign.


PROCESS
We kicked of the project by with a research phase on feminist literature, in order to better understand the core matter. Trough an in-depth analyses of the subject we were able to create a visual direction that would depict the vibe of the contemporary women : strong minded but not afraid of vulnerability, for this campaign.

OUTCOME

The Campaign design is based on a grainy black and white photograph. A portrait of a young woman hiding behind her hands, facing a thick orange spray line. A reminder of the involuntarily inflicted violence on women. The entire Poster gets cut by straightforward text elements that give away relevant information concerning the Event.


FINAL WORDS

We are very thankful to be able to contribute to social causes, and would like to emphasise that raising awareness about the subject is extremely important. Let’s all work together for a better future, for us and the next generation.

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